{"id":7051,"date":"2025-12-08T16:25:31","date_gmt":"2025-12-08T09:25:31","guid":{"rendered":"https:\/\/neo-corporate.com\/?p=7051"},"modified":"2025-12-08T16:25:33","modified_gmt":"2025-12-08T09:25:33","slug":"neo-and-laundrybar-announce-strategic-partnership-to-introduce-finelines-exclusive-laundry-care-experience-nationwide","status":"publish","type":"post","link":"https:\/\/neo-corporate.com\/en\/neo-and-laundrybar-announce-strategic-partnership-to-introduce-finelines-exclusive-laundry-care-experience-nationwide\/","title":{"rendered":"NEO and LaundryBar Announce Strategic Partnership to Introduce Fineline\u2019s Exclusive Laundry Care Experience Nationwide"},"content":{"rendered":"\n
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NEO Corporate Public Company Limited<\/strong>, a leading Thai consumer goods company, is making waves in the self-service laundry market through a new collaboration between Fineline<\/strong>, Thailand\u2019s leading fabric care brand under NEO Corporate, and LaundryBar,<\/strong> Malaysia\u2019s leading self-service laundromat chain with over 300 branches in Thailand.<\/p>\n\n\n\n

Through this partnership, Fineline<\/strong> has been entrusted to produce three exclusive fabric care products\u2014 liquid detergent, fabric softener and laundry sanitizer<\/strong>, available only at LaundryBar branches nationwide. The initiative aims to strengthen Fineline\u2019s leadership in the fabric care segment, and engage younger urban consumers who embrace modern, self-service lifestyles. Full nationwide implementation is expected by the end of 2025.<\/p>\n\n\n\n

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Patama Thakolsri, Deputy Chief Executive Officer \u2013 Commercial of NEO Corporate Public Company Limited<\/strong>, expressed her enthusiasm about the collaboration: \u201cWe are delighted to be partnering with LaundryBar, the first time Fineline has collaborated with a self-service laundromat. We recognize the rise of a new urban lifestyle among younger generations who prefer convenient, hygienic laundry solutions. LaundryBar\u2019s nationwide presence enables us to directly reach these consumers while reinforcing Fineline\u2019s expertise and long-standing reputation for quality, trusted by our international business partners. Moving forward, we plan to jointly develop innovative fabric care products to be available exclusively at LaundryBar locations.\u201d<\/p>\n\n\n\n

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Pimolwan Cheevakrianggrai, Managing Director of LaundryBar Thai Co., Ltd.<\/strong>, added that the partnership showcases the strengths of both brands: \u201cLaundryBar is committed to upholding hygienic standards for Thai consumers. Our collaboration with Fineline allows us to set a new benchmark for cleanliness and convenience by offering \u2018the best laundry experience\u2019 for every Thai family\u2014combining our modern industrial-grade washing machines with Fineline\u2019s advanced, safe and fragrant laundry formulations.<\/p>\n\n\n\n

\u201cWe are very pleased to work with Fineline, a brand long trusted by Thai consumers. Fineline\u2019s innovation and product excellence will further elevate LaundryBar\u2019s services, ensuring our customers enjoy superior results and enhanced satisfaction. This collaboration reinforces LaundryBar\u2019s position as a leading self-service laundromat brand\u2014one that delivers not only convenience but also exceptional cleanliness and care that will impress customers.\u201d<\/p>\n\n\n\n

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Three exclusive formulas for superior laundry experience<\/strong><\/p>\n\n\n\n

As part of the \u201cOnly @ LaundryBar\u201d <\/strong>campaign, Fineline has developed three specially formulated laundry care products available exclusively at LaundryBar nationwide:<\/p>\n\n\n\n

Concentrated Liquid Detergent<\/strong> \u2013 Deep cleans fabrics and removes musty odors using biodegradable cleaning agents free from nine harmful chemicals<\/p>\n\n\n\n

Concentrated Fabric Softener<\/strong> \u2013 Leaves fabrics soft, easy to iron, and static-free, with a long-lasting biodegradable fragrance.<\/p>\n\n\n\n

Laundry Sanitizer<\/strong> \u2013 Proven 99.9%  effective against the SARS-CoV-2 virus and bacteria, eliminating musty odors at the source for lasting freshness and confidence.<\/p>\n\n\n\n

Experience the superior laundry care of Fineline\u2014free of charge\u2014at all LaundyBar branches nationwide, starting from December 2025.<\/p>\n\n\n\n

*Source: Nielsen: Market Share (Thailand), general detergent category, March 1, 2023 to February 29, 2024.<\/p>\n\n\n\n

**The nine harmful chemicals include silicone, paraben, chlorine, triclosan, triclocarban, formaldehyde, alcohol, bleaching agents, brightening agents<\/p>\n\n\n\n

*Laboratory tested with the SARS-CoV-2 virus and S.aureaus and K.pneumoniae bacteria.<\/p>\n\n\n\n

#LaundryBarxFineline #Fineline #NeoCorporate #LaundryBar<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

NEO Corporate Public Company Limited, a leading Thai consumer goods company, is making waves in the self-service laundry market through a new collaboration between Fineline, Thailand\u2019s leading fabric care brand under NEO Corporate, and LaundryBar, Malaysia\u2019s leading self-service laundromat chain with over 300 branches in Thailand. Through this partnership, Fineline has been entrusted to produce […]<\/p>\n","protected":false},"author":23,"featured_media":7052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/neo-corporate.com\/wp-content\/uploads\/2025\/12\/1-2.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgCGuw-1PJ","_links":{"self":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/7051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/comments?post=7051"}],"version-history":[{"count":4,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/7051\/revisions"}],"predecessor-version":[{"id":7063,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/7051\/revisions\/7063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/media\/7052"}],"wp:attachment":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/media?parent=7051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/categories?post=7051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/tags?post=7051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}