{"id":1214,"date":"2024-09-25T14:32:36","date_gmt":"2024-09-25T07:32:36","guid":{"rendered":"https:\/\/neo-corporate.com\/?p=1214"},"modified":"2025-03-09T02:59:21","modified_gmt":"2025-03-08T19:59:21","slug":"smart-concentrated-laundry-detergent-introduces-mother-daughter-duogubgib-sumonthip-hsu-and-nong-pao-pao-as-brand-presenters","status":"publish","type":"post","link":"https:\/\/neo-corporate.com\/en\/smart-concentrated-laundry-detergent-introduces-mother-daughter-duogubgib-sumonthip-hsu-and-nong-pao-pao-as-brand-presenters\/","title":{"rendered":"Smart Concentrated Laundry Detergent Introduces Mother-Daughter Duo,\u201cGubgib\u201d Sumonthip Hsu and Nong Pao Pao, as Brand Presenters."},"content":{"rendered":"\n
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Smart<\/strong> laundry detergent ushers in a new era in household laundry, addressing recurring issues such as bacteria, dust, pollutants, and unpleasant sweat odors. As a detergent of global standards, Smart is the first brand in Thailand to produce a concentrated formula that kills 99.9 percent of viruses*. A quality brand under Neo Corporate Public Company Limited<\/strong>, Smart is introducing a charming mother-daughter duo to showcase its latest products. \u201cGubgib\u201d Sumonthip Hsu<\/strong> and her daughter, Nong Pao Pao<\/strong>, will highlight the new standards in laundry care with Smart Concentrated Laundry Detergent Hygienic Clean<\/strong>, which kills 99.9 percent of viruses and bacteria; Smart Concentrated Laundry Detergent Prestige Gold<\/strong>, which removes stains and dust from deep within fabric fibers; and Smart Concentrated Laundry Detergent Precious Pink<\/strong>, which removes stains and eliminates unpleasant sweat odors. These products have been developed to meet the demands of every consumer group. The new presenters were introduced at a well-attended event at Lotus\u2019s Bangyai on July 2, 2024, attracting real homeowners, housewives, and shoppers.<\/p>\n\n\n\n

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Sirisupa Ajsonjorn, Chief Marketing Officer of Neo Corporate Public Company Limited<\/strong>, stated, \u201cIn developing these formulas over three years, Smart aimed to deliver high-quality, effective products that precisely target consumer problems, such as killing 99.9 percent of viruses and bacteria*, removing dust and pollutants, and eliminating unpleasant sweat odors. This reaffirms Smart\u2019s unique position in the market as a concentrated laundry detergent with properties that set it apart. Not only can it remove stains and enhance fragrance, but Smart is also Thailand\u2019s first liquid laundry detergent to kill 99.9 percent of viruses and bacteria*, addressing consumer concerns about the cleanliness of their clothes.\u201d<\/p>\n\n\n\n

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Sirisupa<\/strong> also announced the selection of \u201cGubgib\u201d Sumonthip <\/strong>and her daughter, Nong Pao Pao<\/strong>, as the new brand presenters, emphasizing what the brand hopes to achieve through their personalities. Gubgib is a hands-on mother who nurtures her child\u2019s imagination and development while providing necessary care and protection, reflecting the quality of Smart in providing constant care for clothes.<\/p>\n\n\n\n

\u201cGubgib\u2019s character as a modern mom who balances work and family life, while discerningly choosing the best for her children, aligns perfectly with our brand values. Nong Pao Pao, an active young girl involved in many after-school activities, encounters various undetectable dirt, bacteria, dust, and unpleasant sweat odors. Smart laundry detergent addresses all these issues, easing concerns about keeping clothes clean and odor-free.\u201d<\/p>\n\n\n\n

This year\u2019s marketing campaign for Smart laundry detergent will highlight the importance of cleanliness in laundry, not only by removing stains but also by tackling unexpected grime and dirt that will enhance family hygiene. The campaign will be presented through an online platform featuring clips of the three highlighted products:<\/p>\n\n\n\n

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Smart Concentrated Laundry Detergent Hygienic Clean \u201cAnti-Virus\u201d<\/strong>: Kills 99.9 percent of SARS-CoV-2 virus and bacteria*, removes stains, eliminates odor caused by bacteria, and provides a clean, fresh fragrance for good hygiene. Suitable for both colored and white fabrics. Available in a 700ml size for 89 baht.<\/p>\n\n\n\n

Smart Concentrated Laundry Detergent Prestige Gold \u201cAnti-Pollution\u201d<\/strong>: Removes dust and pollutants from deep within fibers, enhances freshness, and removes musty odors. Suitable for both colored and white fabrics. Available in a 700ml size for 89 baht.<\/p>\n\n\n\n

Smart Concentrated Liquid Detergent Precious Pink \u201cAnti-Odor\u201d:<\/strong> Eliminates musty sweat odors with Odor Control technology, providing a clean, fresh fragrance. Suitable for both colored and white fabrics. Available in a 700ml size for 89 baht.<\/p>\n\n\n\n

For heightened laundry cleanliness free from bacteria, dust, pollutants, and unpleasant sweat odors, use these three new innovative formulas that have set a new standard for laundry detergent: Smart Concentrated Laundry Detergent Hygienic Clean, Prestige Gold, and Precious Pink. They are now available at leading shopping centers, convenience stores, supermarkets, and hypermarts nationwide, or order online via Lazada: NeodealDD by clicking this link: https:\/\/bit.ly\/3xaNvLG<\/a>, Shopee: D-nee Official, and LINE @NEOdealDD.<\/p>\n\n\n\n

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*<\/strong>Results from laboratory tests on the SAR-CoV-2 virus, and the Staphylococcus aureus and Klebsiella pneumonia bacteria.<\/p>\n","protected":false},"excerpt":{"rendered":"

Smart laundry detergent ushers in a new era in household laundry, addressing recurring issues such as bacteria, dust, pollutants, and unpleasant sweat odors. As a detergent of global standards, Smart is the first brand in Thailand to produce a concentrated formula that kills 99.9 percent of viruses*. A quality brand under Neo Corporate Public Company […]<\/p>\n","protected":false},"author":17,"featured_media":1215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/neo-corporate.com\/wp-content\/uploads\/2024\/09\/025-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgCGuw-jA","_links":{"self":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":5,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"predecessor-version":[{"id":1227,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/posts\/1214\/revisions\/1227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/media\/1215"}],"wp:attachment":[{"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neo-corporate.com\/en\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}