About - Neo

1989

Founded in 1989 under the name of Bio Consumer Co., Ltd, our company is dedicated to producing and distributing high-quality consumer products that are modern and convenient with reasonable prices for consumers. We have expanded our product lines through the creation of new brands and the addition of various types of products, ensuring that each brand caters to the needs of consumers and is suitable for every age and lifestyle.
Controlled the development, production, and distribution of products through the manufacturing plant, and representative companies in the distribution process, starting from personal care products - cologne and deodorant roll-on under the Eversense brand, which immediately became the number one popular product among teenage girls upon entering the market.

1990

Launched cologne and roll-on products for men under the brand "TROS”. It was the first men's cologne brand in Thailand and achieved high success immediately, consistently ranking number one up to the present time.

1991

Expanded into the household product market under the brand "Fineline", focusing on producing fabric starch products instead of ironing starch, which was popular at that time as we spot the opportunities in the changes of consumer lifestyle. People wanted to spend less time caring for their clothes and there were changes in the type of fabric used, making pleating unnecessary. Fineline was the first brand in Thailand to create a pouch packaging design that was reasonable price and more space-efficient, which allowed them to become the market leader in fabric starch and ironing starch products within 2-3 years.
Neo Factory Co., Ltd. (formerly known as Bio Manufacturing Co., Ltd.) began to manufacture personal care products.

1993

Neo Factory Co., Ltd. launched a production line for household consumer products.

1994

Neo Corporate Public Company Limited (formerly known as Bio Consumer Co., Ltd.) began distributing its products through its own sales team.
Relocated from 6/14 Promsri 1 Alley, Wattana, Bangkok 10110 to the 6th floor of Bio House Building, 55 Sukhumvit 39 Road, Wattana, Bangkok 10110.
Used the Back Office BPICS system to support sales management.

1995

Our Fineline products expanded their product categories into the liquid detergent market (Delicate Wash) and received positive feedback from consumers. We captured a market share of 2nd place in the first year of marketing.

1997

Started manufacturing and distributing fabric softener products under Fineline brand, which led to a significant growth of both companies. Fineline fabric softener products became very popular among consumers, with the pink variant becoming the number one product in Thailand and maintaining its position for a long time, according to the Retail Audit conducted by AC Nielsen Thailand.
Introduced household products for babies under the brand "D-nee", starting with liquid detergent. Within one year, the product claimed the second-highest market share in the industry.

1999

Expanded its product line to enter women's deodorants market under the brand "Vivite". The first deodorant in Thailand that include natural ingredients.

2002

Started the production and distribution of shower cream products under the brand "BeNice", with distinctive selling points that set them apart from other brands in the market. These selling points include skin-tightening properties and the use of natural fruit extracts, giving the products a pleasant fruity fragrance. The products instantly became popular, with sales ranking third in the market. The green variant became the top seller in many distribution channels, and this trend has continued to the present day.

2003

Changed from the Back Office BPICS system to SAP ERP (Enterprise Resource Planning) system to support a significantly higher volume of sales and operations.
Launched a line of affordable cologne products under the brand “Genie” to meet consumer demand.

2005

Expanded into the market of affordable fabric softener products under the brand "Smart", which was well received by consumers and gained a 2nd place market share in this segment within a year.

2007

Established an export department to cater to various countries’ interest in the company’s products. As a result, sales grew continuously and significantly over time.

2008

Due to the success of D-nee household products for babies, the company expanded into the baby’s personal care market, such as liquid soap, lotion, etc.

2009

Created a new segment in the market of personal care products for Kids in the country, targeting aged three and above, under the name "D-nee Kids". This led to a significant growth in this market segment with D-nee Kids became the number one player.

2010

Produced and distributed talcum powder products, including scented cooling powder and baby powder, in response to consumer demand.
Manufactured and distributed floor and bathroom cleaning prodcuts under the brand "Tomi"

2011

Recognizing a marketing opportunity, the brand Fineline began to produce and distribute a concentrated liquid detergent to meet changing consumer preferences, which were shifting from powder to concentrated formula. Fineline succeeded in becoming the third ranked brand in the market and this achievement was exceptional given that Fineline is the only brand without foundation in laundry powder products.
During the same year, to reinforce its leadership in fabric softener products, Fineline launched its special, concentrated fabric softener product to the market.

2012

Recognizing the change in consumers’ fashion and lifestyle and a growing demand for convenience in ironing clothes, Fineline, as the top market share in Thailand, introduced an innovative product. Fineline ironing water for steam iron created a novelty and helped stimulate the market satisfactorily. This product consistently showed high sales growth and maintained a 7% market share of the total ironing market value.

2014

Manufactured and distributed oral care products under the D-nee brand, which were well-received by consumers, especially regular D-nee customers.

2015

For greater flexibility and investment readiness for market competition and goal achievement, the company changed its shareholders while the management team remained the same.
Established an analyst team to assist in analyzing financial data and provide insights to the management team, ensuring that the business operations aligned with the set targets.

2016

The company changed its name to Neo Corporate Co., Ltd and Neo Factory Co., Ltd.
Restructured the company’s group structure, with Neo Corporate Public Company Limited holding 97.14% of the shares in Neo Factory Co., Ltd in preparation for stock market entry.
Began construction of a new factory and warehouse in Rangsit, Klong 13, on a 185 rai site to increase production capacity to accommodate business growth. The new factory increased the production capacity by 97% from the previous plant.
Implemented the Lean Management project across the group of companies to reduce unnecessary expenses.
Switched its SAP-Database system from Oracle Database to HANA Database.

2017

Relocated the office to Neo Corporate Building on Sukhumvit 54 Road.
Upgraded the SAP system to SAP Simple Finance version.
Changed the accounting recording standards from NPAEs (for non-publicly accountable entities) to PAE (for publicly accountable entities).

2018

The new factory and warehouse at Klong 13, Rangsit, were completed and ready for use, and the company began the relocation process. The factory and warehouse were moved to the new facility and fully operational starting in September 2018.
Implemented the AS/RS system to manage the warehouse, utilizing AI as the controlling mechanism for product management.

2019

Neo Corporate Public Company Limited became the second highest-selling company in Thailand for liquid detergent products.

2020

Neo Corporate Public Company Limited became the second highest-selling company in Thailand for liquid soap and floor cleaning products excluding mop dressing.

2021

Due to the growing trend of liquid detergent products with a size of 1300-1400 ml., Neo Corporate Public Company Limited, the market leader, aims to boost product innovation. To increase production efficiency, the company utilized advanced technology by introducing the Spout Pouch model, a refillable bag with a spout head, to promptly accommodate the market's growth.

2022

Implemented the latest technology system for managing the warehouse to achieve the highest efficiency and accuracy in work.