Fineline, an expert brand for total fabric care solutions for over three decades, under Neo Corporate Public Company Limited, a leading Thai’s consumer goods company that meets global standards, reaffirms its position as the forerunner in fabric starchproducts for the 13th consecutive year and its top sales ranking among Thai laundry products, especially in the 1,400 ml size category. Fineline is dedicated to providing households with happiness, comfort, and efficiency in their everyday routines.
Most recently, Fineline unveiled its new Perfume Collection, offering comprehensive solutions for fabric care, from washing detergents and softeners to ironing starch. The collection includes the new Fineline Liquid Detergent Concentrated Miracle Perfume, Fineline Fragrant Starch Spray, and Fineline Premium Perfume Concentrated Fabric Softener. The new Premium Perfume series combines luxurious fragrances with modern technology. Created in collaboration with international scent masters, this series features scents that cater to different personalities. The collection was launched by top superstar “Yaya” Urassaya Sperbund, the brand’s presenter.
Guests at the event were provided with trend updates to assist in the selection of outfits and fragrances that suit different personalities. Designer Polpat Asavaprapha of the Asava brand shared his expertise in fashion and style. The event also introduced the first Friends of Fineline duo—“Mike” Panitan Budkaew and “Kao” Noppakao Dechaphatthanakun, two young heartthrobs who delighted their lucky fans and Fineline buyers. This Meet & Greet event, which also served to introduce the new Premium Perfume series, took place on Thursday, 29 August 2024, at the Activity Hall, G Floor, Samyan Mitrtown.
Sirisupa Ajsonjorn, Chief Marketing Officer of Neo Corporate Public Company Limited, revealed current consumer trends and Fineline’s direction for 2024 that will underscore its leadership position in the fabric starch category, as well as its status as the top Thai laundry detergent brand.
“The consumer trend shows increasing diversity in their demands, along with a growing concern about air pollutants. As a result, Fineline’s research and development team has continued to provide innovative solutions by developing new products, from laundry detergents and softeners to starch. These products address all basic laundry requirements, such as eliminating musty odors. Fineline has introduced its unique FX Tech technology that targets the root cause, providing true cleanliness, eliminating musty odors, and adding a lasting fragrance. The perfume series offers luxurious scents that help consumers enhance their image and confidence, which are known to be priorities when selecting their products.”
Sirisupa also announced the appointment of the brand’s first Friend of Fineline duo. “In the past, we’ve had Yaya Urassaya as our main presenter to reinforce the brand’s identity. By appointing “Mike” Panitan Budkaew and “Kao” Noppakao Dechaphatthanakun as Friends of Fineline, we hope to be able to enhance our image and expand brand awareness among new consumer targets, since the duo are up-and-coming actors and new heartthrobs in the entertainment industry. They will be joining Fineline’s activities throughout the year, starting with this event.”
Fineline’s New Premium Perfume Laundry Products with Patented FX Tech Technology being highlighted this year are:
New! Fineline Liquid Detergent Concentrated Miracle Perfume: This powerful detergent penetrates fibers to remove stubborn stains from food, coffee, or lipstick and eliminates musty odors with Fineline’s patented FX Tech technology. Ideal for indoor drying without direct sunlight, it adds a luxurious fragrance comparable to brand-name perfumes. The magnolia scent enhances the sense of luxury, while citrus and berry notes provide a refreshing touch. Available in four sizes: 130ml at 20 baht, 430ml with an extra 40% content at 68 baht (exclusive to 7-Eleven), 700ml at 99 baht, 1,400ml at 189 baht.
Fineline Premium Perfume Concentrated Fabric Softener: Featuring Blooming Capsule technology, this fabric softener locks in a premium fragrance for up to 30 days, releasing a gentle scent while wearing the clothes. The FX Tech technology helps eliminate musty odors, especially useful during the rainy season or when doing laundry at night. The luxurious Red Passion scent evokes a floral and tropical feel, perfect for youthful vitality. Available sizes: 450ml at 99 baht, and 1,150ml at 238 baht.
New! Fineline Fabric Starch Perfume Collection Red Passion: Fabric Smart innovation ensures easy and crisp ironing, maintaining the smooth appearance of clothes throughout the day. Suitable for all fabric types, including those difficult to iron like linen, spandex, and cotton, and delicate fabrics like silk, chiffon, and natural fibers. It protects fabric from intense heat, preserves colors, and enhances fabric softener properties, providing a smooth and gentle finish. The FX Tech technology reduces musty odors, boosting the wearer’s image and confidence with a luxurious European scent combining floral and berry notes, suitable for everyone in the household. Available in a 450ml size for 20 baht.
Experience the world-class innovative luxury perfume collection in the complete laundry line, including detergent, softener, and starch. Available at all leading supermarkets and neighborhood convenience stores throughout Thailand, or order online from 7-Online, Shopee, Konvy, and NEO DealDD Official Store on Lazada.