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Fineline Story

"Fineline for every fashion“. Since fashion reflects your identity, Fineline that supports every fashion goes beyond fabric care brand to identity care.

Fineline offers products with true understanding and intention to inspire everyone to dare express their own style using liquid detergent, softener and fabric starch. All are guaranteed by international standards and constant development to deliver quality products at affordable price for all fashion styles.

Fineline Detergent is No.2 in liquid detergent market. The products are outstanding with clean washing power, easy stain removal with long-lasting fragrance.

Fabric Softener, the most popular and best-selling product of Fineline, instill a gentle fragrance into every fabric fiber.

Fabric Starch, Speed Starch and Smooth Starch for steam iron help smooth out fabric, make it easy to iron with long-lasting fragrance and odor-free. Guaranteed with No.1 sales for 10 consecutive years.