Full Time | 888 Sukhumvit 54 Rd., Phrakhanong Tai, Phrakhanong, Bangkok | Posted on Oct 25, 2018 ← Back
- Integrate data from Retail Index (Nielsen), Tesco data (Dunnhumby) and other internal sources to provide insightful analysis in term of sales performance, consumer behavior, promotion analysis, distribution across channels and SWOT analysis.
- Analyzed optimize strategy and promotion plan to be aligned with marketing plan within the given budget.
- Analyzed market trends to address business opportunities and issues in monthly presentation for Management Team to update market situation, key competitors’ movement, promotion evaluation, market trend and key concern/opportunity.
- Consistently monitoring and analyzing business performance, market situation and competitors.
- Prepare data to support Marketing team in negotiation with Retailers such as NPD opportunity, Performance evaluation, Tesco Category Health Check (CHC), PGRS etc.
- Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts.
- Support category leaders in analyzing market data with recommendation to keep competitive advantage at all time analyzed competition to evaluate market penetration.
- Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
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